Branding and Guidelines

Town of Olds Brand Resources

Consistent branding helps residents recognize and trust information from the Town of Olds. This page provides access to the Town’s official logos, Brand Standards Guidelines and Social Media Guidelines.

Please review the Brand Standards Guidelines before using the Town of Olds name, logo or other brand elements. The guidelines explain how the Town’s logos, colours, fonts, photography and written voice should be used to support clear and consistent communication.

If your proposed use is not covered in the guidelines, or you have questions about using the Town of Olds brand, please contact Communications at communications@olds.ca.

Brand Standards Guidelines

The Town of Olds Brand Standards Guidelines outline the proper use of the Town’s visual identity and communication style. They include guidance for:

• Town logos and approved variations
• Corporate colours and fonts
• Event, partnership and sponsorship materials
• Secondary Town logos and brands
• Brand voice, tone and accessibility
• Photography

Download the Town of Olds Brand Standards Guidelines (PDF)

Official Logos

Download approved Town of Olds logo files below. Logos must not be altered, stretched, recoloured or combined with other elements.

Download the Town of Olds Logo, Colour (PDF)

Download the Town of Olds Logo, Colour (PNG)

For other formats and colours, please reach out to Communications at communications@olds.ca.

Social Media Guidelines

The Town of Olds Social Media Guidelines explain how the Town manages and moderates its official social media channels. They outline expectations for respectful participation, response times, content moderation, account restrictions and the sharing of third-party information.

These guidelines help keep the Town’s online spaces respectful, constructive and relevant.

Download the Town of Olds Social Media Guidelines (PDF)