The 2011 Corporate Strategic Goals demonstrates the community's vision for a sustainable future and commits the community to work together to help meet several sustainability visions.
Phase 2 Communications Strategy
The Town of Olds has undertaken an ambitious program of development in recent years. One of the first Alberta communities to undertake a self-examination and sustainability planning program, it has made significant strides to move itself forward. This drive has been spearheaded by leaders in the community, some in the elected or bureaucratic parts of the Town, and others leading the business, educational and other pieces of the town.
McRobbie Optamedia was hired to guide Olds through a process that would help explore the brands of the Community and the Town, respectively. It was our job to recommend a plan of action for developing and articulating these two brands.
The Town of Olds has now moved onto Phase II of the Communications Strategy and is working on the next stage of our communications program. The purpose of this project is to develop a Corporate Communication Strategy for the Town of Olds and the Olds Institute for Community & Regional Development that identifies resource allocation, program rationalization and benchmarking.
Background Information
Situation Analysis
Brand Standards - Town of Olds
Brand Standards - Community of Olds
